Sanjay: BluSalz is all about Involved Living. It’s a natural progression of how the consumer’s journey has evolved, and maybe even pivoted during the Covid era. From Global to Local and now ‘Involved’ – here the Heightened Local and Lifestyle Experiences are the real draw. Come to think of it – it’s a full circle where we are rediscovering the roots of how early travel may have been. Each journey very unique – very individual – very personal.